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B2B platform for an industrial chemicals supplier, covering the product catalogue, buyer inquiries, and brand presence.
B2B is a different problem from consumer commerce and most of the received wisdom does not transfer. There is no cart and no checkout. The conversion event is a qualified inquiry, and the buyer is a professional who knows exactly what they need, arrives with a specification, and wants to confirm it quickly rather than be persuaded.
That shapes the product information. Industrial buyers need grades, specifications, packaging options, and compliance details presented precisely, and they are comparing against a datasheet rather than a competitor's photography. Structured, complete, unembellished data is the feature.
The inquiry workflow is built to be short. Every field that is not strictly necessary reduces the number of inquiries that get sent, and in a market where a single order can be substantial, an abandoned inquiry form is expensive in a way that an abandoned consumer cart is not.
Built with Next.js and TypeScript, statically generated for fast delivery, with product pages structured so that search engines can read the specifications as clearly as the buyers can.
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